The ‘Look Alive’ campaign featuring ‘Dave’ was simply inspired by Life and everything it entails; the uncertainty, the hope, dreams, joy, pain, wins and losses.
Our message is that we have one short life to live so, it should be spent doing what we love with who we love, not worrying about pressures and negatives but remembering to step back, let loose, laugh, be crazy and experience other people. We thought outdoor in nature was the perfect backdrop for this as it creates an air of freedom and peace. We aimed to show that friends and fun are very important in the midst of all the madness of life to ‘Look Alive.’
We had one design offering and we aimed to show versatility in it. Dave, not quite straight, not quite round because life never is.